A drug manufacturer needed a recommendation in 2 days regarding a costly caregiver program which the medical director on the team felt was critical.
How Truth On Call helped: Ask 100 GPs and 100 Gerontologists who prefer your brand: “Why do you Rx Exelon vs other options? A Fewer side effects, B Caregiver support program, C Patient asks, D Other. Respond A, B, C or D. If D briefly explain.”
Outcome: The program is a close second for most cited reason for prescribing Exelon vs. competitors. It should be kept.